Name: Park Lane Jewelry
Price: $5 registration fee
Owners: Arthur and Shirley Levin
Park Lane Jewelry overview
Park Lane jewelry is a multi-level marketing business that has been around for quite some time. It engages in the sales of jewelry and has been recognized and reputed as one of the leading jewelry direct sales company in the world.
Of course, it is no surprise that this company has gained good ground over the years seeing as it is heavily invested in the jewelry business: a genre which is often highly rewarding. It claims to have a great line of hand-crafted products with an extensive collection of jewelry for every season and occasion.
The company was created in 1955 by Arthur and Shirley Levin and operates a system that offers its patrons an unconditional 120 days guarantee on products that it sells. This enables customers to replace or repair any detected jewelry within this stipulated period without charge.
Being an MLM scheme, Park Lane Jewelry prides itself in possessing a sound support for its agents, representatives and customers alike and provides a good base of information for new and interested members.
This proves to be an effective marketing strategy as representatives can be encouraged to participate more in the business. However, we must explore the modes of operations of the business and determine for ourselves whether Park Lane Jewelry is a scam or a legitimate setup.
1.) The jewelry business needs very little advertisement. This is to say that quality accessories and beauty items are bound to attract people once given the right platform. Therefore, representatives stand to gain a lot from the publicity provided by the company itself.
2.) There is a good system of rewards and incentives provided by the company for every level and height attained. This provides good motivation for you as an agent and also helps you to deliver a perfect marketing pitch as these incentives are definitely attractive to prospective members.
3.) It allows members to convert a personal love for class and high fashion into a money making venture.
1.) Compared to a few other similar companies that would offer a commission of 50% on sales, Park Lane offers only 30% which lowers its competitive advantage.
2.) It requires not just a great deal of time but also a lot of patience as the basis for growth in the scheme is based on recruitment of new members which is done through home parties where products are displayed.
3.) While they may be other incentives and perks that come along with membership, park lane’s products are priced at a higher rate than their counterparts and therefore rely solely on salesmanship skill and publicity to get sales.
Who is Park Lane Jewelry for?
The company has been setup in such a way that members who have a flair for beauty items, fashion accessories, and jewelry will thrive successfully.
This is particularly true if they already have a channel of advertisement and distribution arranged to attract the right audience. However, even individuals who are looking for an avenue to make a good income and are capable of introducing new things to their friends and families can benefit from this.
However, even individuals who are looking for an avenue to make a good income and are capable of introducing new things to their friends and families can benefit from this. By organizing home parties, and inviting friends and acquaintances, you can showcase the company’s products while also recruiting interested members.
Park Lane Jewelry tools and training
As a representative of Park Lane Jewelry, you are charged with bringing in new members into the system to register and purchase starter packs.
The basis of this representative training involves the organization of home parties in several locations in order to reach a wider audience.
At these home parties, attendees are introduced to the company, the products, the incentives, and rewards and are provided an avenue to join. To enable you to do this, you may contact your family, friends, and acquaintances and encourage them to host a party in their homes and invite their friends. All new members can now decide on whether or not it is suitable for them while listening to your pitch.
All new members can now decide on whether or not it is suitable for them while listening to your pitch.
Park Lane Jewelry support
The companies support structure is based mainly on representatives, these individuals’ help to provide more insights into its mode of operations and enable new members to join the system.
However, these representatives always have a personal agenda to recruit more members and increase their own earning potential and it is, therefore, advantageous that you conduct your own research into the company before attending these home parties.
The best way to do this is through the company website at www.parklanejewelry.com and check out their product catalog to see what kind of items are involved and also visit their social media pages when necessary.
Park Lane Jewelry price and compensation system
To start earning with Park Lane Jewelry, one must first become a representative of the company. In order to do this, there is a one-time registration fee of $39 which has just been recently reduced to $5.
To proceed, one must then purchase a starter kit that helps you lock in your representative position. These kits are priced starting from $199.
However, new agents are allowed to earn their starter kits without having to pay for it. To do this, they must ensure that they host their first home party in a period of 30 days after the registration and ensure that they generate at least $1000 in sales of jewelry.
When you register new members under you in the model, you receive a commission based on the sales that they make after locking in their own positions in the scheme.
The hostess of the party is also provided with free company merchandise and items as incentives and rewards for hosting the party at their homes based on the discounts and promotion made on each sale.
There are a few other perks that come with being a representative of the company and they include; car allowance, free trips, free jewelry and recognition as the company prides itself on being a rewarding venture that cares for its affiliates.
My final opinion of Park Lane Jewelry
The first thing I have to point out about park lane jewelry in this review is that it is absolutely not a scam. It is a legitimate business that has been around and has been expanding for over 60 years.
It is particularly interesting as it provides an arena for you to give your customers high quality and handmade jewelry products in a comfortable and non-commercial setting while earning a good income from it.
However, it is not as easy as it appears. These home parties take a great deal of time, effort and convincing to setup without which your progress up the ranks slows down to a halt. This means that setting up an audience to listen to your sales pitch should be your first priority and if you are unable to do this then this is NOT the right business for you.
Also, note that the items are bound to be a tad bit more expensive than their store-bought counterparts which ultimately means that the type of people attending your home parties determines if you are going to make any sales at all.
Therefore, before taking the leap, ensure that you have the proper channel of marketing and distribution in order to reap the benefits from the system.
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